Need worth exploringNorthline
Consumer productivity app · Product team
Onboarding is an active priority.
A fit to explore your app analytics tool.
Morgan LeeHead of product
LinkedIn availableTalk to companies with the problem you solve.
Use public data to find companies with a burning need for what you sell.
Public evidence. A relevant need.
App review
“Signing up took forever and I gave up halfway through onboarding.”
16 October 2026
Need worth exploringSell by need,
not by persona.
Use public data to find companies with the pain you solve.
- The need
The problem
you solve. - The sources
- Founder posts
- Communities
- Announcements
- Industry databases
- Licensing records
- Fundraising
- App reviews
- Regulatory filings
- The targetNorthlineShows signs of that need
- The contactMorgan LeeHead of product
Built around your offer.
Refined with your team.
Agree on the problem to look for. Test what the public evidence can tell us.
- 1
Define the need.
Start with the problems your product solves. Agree on the evidence that would make a company worth a closer look.
- 2
Test the evidence.
Review a real sample together. Refine the sources and qualification before setting a recurring cadence.
- 3
Keep discovery running.
Receive companies, inferred needs, evidence and contacts in a format your team can use. Feedback sharpens the next round.
When you need more than discoveryThe rest of the workflow
The rest of the workflow
can come together, too.
Contact enrichment, CRM delivery, research dashboards and outreach workflows, scoped around how your team operates.
Talk through your workflow See a founder discovery buildDiscovery
- Research & evidenceThe dated public source behind every company.
- Relevant contactsThe people to speak to, with emails and LinkedIn.
- Your team’s workflowDelivered as a CSV, into your CRM or a dashboard.
Built for teams
that sell into a need.
A few markets where public data shows the need clearly. Yours might be next.
- Independent healthcare practice softwareFront-desk and clinical hiring · A new location or a new owner
- AI content and creative production toolsUGC and short-form video hiring · Public requests for creators
- Wholesale suppliers to independent retailersNew business registrations · Named openings and expansions
- Property operations technologyRepair and installation tenders · Complaints and regulator record
- Manufacturing quality technologyRecalls citing a production defect · Regulator warning letters
- Accounting and outsourced finance firmsA new regulated licence · A new online merchant
- AI and automation providersDirector or owner change · A new contract win
Who this is for
A good fit if
- Your buyers are hard to reach with a standard Apollo or LinkedIn search, or every competitor already emails the same list.
- Something public happens before they buy: they launch, raise, hire, open a new site, post a request or complain in a review.
- You are entering the UAE, the UK or the US and need to know who to talk to first.
Not for you if
- Almost any company could be your customer, so a database export already works.
- You want thousands of contacts a month rather than a shorter list with a reason behind each one.
- You are looking for a data tool or a login, not a researched list.
A few things
you might be wondering.
We agree on the brief, delivery
and scope before the work starts.
Who is this for?
B2B companies where better cold outbound makes sense, such as suppliers to independent shops, healthcare practice software, property technology and manufacturing quality. We tailor the sources to your market and the evidence that would make a company worth speaking to.
What is an intent signal in B2B sales?
A public, dated event that shows a company has the problem you solve, such as a new licence, a regulatory fine, a filing, a funding round or a new office. It tells you who to contact and why now.
Which countries do you cover?
The United Kingdom, the European Union, the United States, and the UAE and wider GCC. Most public registers we use, such as SEC filings, Companies House, UK contract award notices and health provider registries, are in these markets.
What will my team receive?
Companies showing signs of a relevant need, the evidence and date behind each inference, and useful contacts where available. We agree on the format and cadence together, whether that is a weekly CSV, CRM-ready records or a tailored dashboard.
Do you handle outreach too?
Available on request.
How do we get started?
Book a short call to talk through your market and sales process. We agree on a brief, test the sources on a sample, and review what is useful before setting a recurring cadence.
Who should know
about you?
Let’s find the companies that need you.
Book a call